Stand For Something

Or Fall For Anything

We are proud to introduce the API collection of apparel

The American Pistol Institute - API for short - was founded in 1976 by Colonel Jeff Cooper with the goal of bringing defensive handgun education to the common person. The school's early success brought the introduction of new courses featuring rifle and shotguns education, causing the name of the school to be switched to Gunsite, which remains its name to this day. The American Pistol Institute is a testament to American ingenuity, innovation, and grit in a time where shooting schools were nonexistant. At jeffcooperbooks, our goal with this apparel is to honor and preserve the origins of one of the most world renowned shooting schools.

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Most Popular Books by Colonel Cooper

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**Thank you to everyone who has made a purchase. We appreciate your support and welcome to the family!**

Our Favorite Quotes by Colonel Cooper

- “An unarmed man can only flee from evil, and evil is not overcome by fleeing from it.”

- “If you find yourself under lethal attack don’t be kind. Be harsh. Be tough. Be ruthless.”

- “Your mind-set is your primary weapon”

- “Owning a handgun doesn’t make you armed any more than owning a guitar makes you a musician.”

- “Blessed are those who, in the face of death, think only about the front sight.”